What Is Seo
Seo is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. Seo thus helps you get traffic from search engines.
Whenever you enter a query in a search engine and hit enter you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization.
There are a ton of components to improving the SEO of your site pages. Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links and that’s just to name a few.But search engines also look at site structure and design, visitor behavior, and other external, off-site factors to determine how highly ranked your site should be in the search engine results pages.
How To Search Engines Work
The first basic truth you need to know to learn Seo is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.
What is On-Page and Off-page Seo
Conceptually, there are two ways of optimization:
On Page Seo – It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc.
Off Page Seo – It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.