Top 10 Digital Advertising Tips for Your Marketing Strategy
To determine the very best ways to create and implement digital ads, we’ve turned to experts across the digital advertising industry, and have consulted with our own thought-leaders from Blue Fountain Media, to create a collection of tips that will help any company get the most out of their campaigns. From the best channels, to the best converting content—we’ve got it covered. Take a look at these 10 tactics, and see if integrating them into your own marketing strategy can help your company get the digital advertising results.Overall, 2016 was a year filled with changes and advancements in the digital space. We saw the introduction of ephemeral content on Instagram, changes in Google AdWords, innovations in live streaming, algorithm updates, and an overall increased focus on unique, creative content marketing. It may seem like a lot to stay on top of, but the good news is that 2016’s advances mean there are many ways to get inspired to better your strategy, test new tactics, and engage your customers on an even deeper level this year than you did last.Do you want to grow your online business, but have no idea where to start when it comes to digital marketing? If so, check out the 10 ideas and strategies below! “Top 10 Digital Advertising Tips for Your Marketing Strategy”
1 – Do Your Research
You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It’s essential to be prepared for this ahead of time and use the information you collect from research to plan your marketing strategy. Elliot Simmonds explains this concept below.
2 – Ephemeral Content
Expect to see a lot more ephemeral content this year. What’s ephemeral content? It’s limited life posts that disappear after a set period of time. And if you thought disappearing posts were only a thing on Snapchat, think again. Instagram launched their own ephemeral content feature, Instagram Stories, in the summer of 2016 and by extension, introduced the concept to a whole new audience (ie; anyone not also on Snapchat). Creating content that is going to disappear after 24 hours might seem like an unattractive proposition to most marketers, but if that’s where your users are, that’s where you should be too. The good news is that Snapchat and Instagram Stories are both designed for content that feels spontaneous and grounded in the moment. The last thing you want is to post content that appears overly edited, formal, or stiff. That means you shouldn’t be spending hours filming or designing studio-quality sets — you should be creating quick, casual, bite-sized content that costs nothing (or almost nothing) to make. Focus on reflecting the human qualities of your brand. If your brand is new to ephemeral content, try starting with behind-the-scenes gifs or videos, brand announcement teasers, or snippets from events. “Top 10 Digital Advertising Tips for Your Marketing Strategy”
3 – The digital/internet marketing playing field changed
Internet marketing methods are somewhat different from conventional offline marketing tactics.For starters, most offline or traditional marketing techniques are based on “advertising” and, or “cold hard selling”.The internet, although share similar values and principles, primarily with regards to advertising and emails, is still a very different landscape altogether.Advertising is just one “tiny” piece of the online marketing puzzle. The rest of the puzzle is made up of other types of internet/digital marketing tactics.So, In this post, I will share with you just 10 of the best digital marketing ideas and strategies you need to know about.Of course, there are hundreds of other ideas and tactics out there you could learn about, but you need not worry your head about any of those just yet.
For now, focus on the ones that really matter for growing your business online.
4 – Spend Wisely
Each platform used to market online provides you with a different value. You need to analyze which outlets you should invest more time and money into, and which ones are not as imperative. Some platforms that work really well for one company, yield little to no results for another. It is all very specific to your brand, and you need to plan your budget accordingly. Determining what each platform is going to do for your specific advertising efforts should be the basis for the decisions you make with your campaigns, explains Hitesh Sahni, Marketing Consultant at Smemark: Top 10 Digital Advertising Tips for Your Marketing Strategy
“It’s imperative to understand the value each channel offers. Search advertising platforms, such as Google Adwords, work best when there is a clear demand for your product or service, and you want to target people who search for your product or service online. Search advertising is less effective for a startup that has created a new and innovative product never before seen in the market. Or for something that most people buy at brick and mortar stores and rarely search online. In these cases, you want to create demand from scratch. That’s where Facebook fills the gap. Facebook users fill out their profile with demographic details and other interests. This means you can target people who are likely to be interested in your business, whether they are searching for your business or not.”
5 – Search Engine Optimization (SEO)
In layman’s terms, Search Engine Optimization or SEO is essentially tweaking your website so that it comes up naturally or organically for search results in Google, Yahoo Bing or any other search engine.
Google updates its algorithms regularly so that only the relevant results come up. From that perspective, many experts say that SEO is dead and the effort is futile. However, the truth is that Google tries to prevent algorithm manipulation and filters sites that don’t deserve to be on the top of SERPs (Search Engine Result Pages).
6 – Search Engine Marketing (SEM)
Search Engine Marketing or SEM is the comprehensive strategy to drive traffic to your business, primarily through paid efforts. Hence it is also called Paid Search Marketing.The universe of SEM is diverse and complicated.Based on your business structure, you may choose PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model.There are different platforms for SEM. By far, Google AdWords (on Google Network) and Bing Ads (on Yahoo Bing Network) are the most popular.SEM also includes Display Advertising, Search Retargeting & Site Remarketing, Mobile Marketing and Paid Social Advertising.
7 – Snapchat Advertising
Snapchat rolled out two big advertising innovations in 2018, and they’re worth trying out if you’re considering broadening your ad buys across platforms. That said, Snapchat isn’t the right platform for every brand — it skews younger than most social platforms, and it lends itself best to content that is at least somewhat playful. Still, there are advertising opportunities to be had for brands that fit the bill.
8 – Guest blogging
Guest blogging is nothing new, and only a few years ago it was considered as being a very powerful link building and traffic generation strategy. Sadly these days, if you try building SEO backlinks using guest blogging the wrong way, or more appropriately if you use unnatural spammy link building tactics in your guest posts, you could potentially get your site slapped by Google.Guest blogging, however, is still a very powerful way to do the following things:
Brand promotion and increasing credibility.
Tapping into a blog’s traffic source and driving readers back to your own website.
Building relationships with readers from other blogs and communities.
I want to highlight that brand promotion and credibility goes a long way in helping you to establish your website or blog online with guest blogging.
9 – Do Your Research
You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It’s essential to be prepared for this ahead of time and use the information you collect from research to plan your marketing strategy.
10 – Viral Marketing
Viral Marketing is a strategy where a unique content spreads exponentially online, because the content is appreciated, shared and liked immensely.This is a great way to brand and drive traffic to your website.The content can take any format; all you need is to be creative.
11 – Email Marketing
When you send a commercial message through email to a list of potential customers, the strategy is called Email Marketing.With an effective email marketing software, you can maintain email lists that are segregated based on several factors, including customers’ likes and dislikes, and spending habits. Remember to send personalized emails; this helps to develop trust.
However, note that Email Marketing may also be considered as spamming and there are laws against it in some countries.