On-Page Search Engine Optimisation

On-page SEO is the process of optimizing each and every web page of your site in order to rank higher in the Search Engine Results Pages . On-Page SEO has to do with both technical SEO titles, descriptions, urls etc and the content of your web pages.On page SEO is one of the most important processes you can use not only for achieving better rankings but also for running successful Internet marketing campaigns.SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages Engine Result Page.The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get.

On-Page Search Engine Optimisation

Page title

Page title is one of the most important factor which helps a particular page of the website to rank at the top on Google search results.The more optimized and attractive it will look the more number of clicks you are likely to get. And, more number of clicks your post gets, the higher it will rank on Search Engine Result Page.Previously the page title character limit was 50-60 characters, which has now increased to 65-70 characters. Make sure your page title is under the specified character limit.For example, you could write a blog post about a new digital marketing that you have tried. It is therefore vitally important that you include ‘Digital marketing’ within your post title, perhaps “Easy Digital marketing in india” or “ digital marketing in jaipur”, etc.

Meta Tags

Meta Tags have been one of the most basic elements of SEO. It is a must to know for every SEO practitioner.Search rankings read your Meta tags to know that what your page is all about and rank it accordingly.For each page, you can include targeted keywords in the meta tags.Make sure that the targeted keywords sync with the content
and give the desired information to the searcher and does not appear as it has been placed within the content forcefully. Good quality content is what Google is always looking for.I use a WordPress plug-in on my sites called ‘yoast plugin’. This allows me to enter all of my meta tag keywords, meta description and page title at the
bottom of each of my posts before publishing. This simply inserts all of the information into your page HTML format for you, making your life a little easier.

Keyword Research

That’s because keywords are the first things you should learn about when you start to optimize your blog for SEO.This is why developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. Keywords and SEO are directly connected when it comes to running a winning search
marketing campaign.Use targeted keywords in the content and utilize the keywords in a uniform manner so that they do not break the flow of the article, but try not to overuse or excessively repeat the keywords, as this may lead to bad ranking and ultimately your site will be banned from search results. Keep the keyword density
between 2-5%.

Internal Linking

Nearly every article on internal linking starts with a discussion of how complicated yet how important the subject matter is. On the one hand, internal linking is such a simple concept, and everyone should be doing it.The ranking of your website effectively improves with the help of internal linking, as search engines find your content a useful piece of information. A great way to improve your SEO is by doing relevant interlinking.Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages.


Sitemap is a list of pages on a website that is accessible to all users.A sitemap can be an effective planning tool for both designers and non-designers alike. It’s a centralized planning tool that can help organize and clarify the content that needs to be on your site, as well as help you eliminate unnecessary pages. And a sitemap, because it’s basically just an outline or flow-chart of the content your site needs, can be created by anyone, regardless of their design skills.For any website you can create a sitemap with XML Sitemap creator, it is a free online tool. Simply put the URL of your website and it will create the sitemap for you, you can download the file and upload it on the server.

Meta Description

Meta-descriptions play a big role in search results. In case you’re unfamiliar with the term, a meta description is the snippet of information below the link of a search result. Its purpose is to describe the contents of the page to the searcher. Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.If meta description has poor content and irrelevant keywords then your website may not get a good rank on the search result.

Image SEO

If you want more of this traffic, you must learn how to optimize your images to score some of this traffic.Image SEO optimization is one of the building blocks of on page optimization. Images are a strong visual component of a webpage. They say that a ‘Picture is better than a thousand words’.Inserting images with proper Alt Text
compliments to the information you have provided. Such images include title and these titles are considered the same way like page titles. Large images slow down the speed of your site, so you should use compressed images increase user engagement.





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2 Thoughts to “On-Page Search Engine Optimisation”

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