10 Smart Ways To Get More Subscribers on YouTube in 2018
YouTube presents a huge opportunity to business owners who are willing to take the plunge into video marketing. Think about this recent stat from eMarketer: While 41% of US small businesses use Facebook, only 9% use YouTube. While video can provide a serious boon when it comes to engagement for your business, the competition – at least in terms of other commercial enterprises – isn’t as fierce as on some other major social networks.
1 – Name Your Videos Strategically
One of the most difficult things is to name your video. You have the name in your head, but it may be something complex or too long. My rule is to keep it basic and use the YouTube autocomplete to name the video. There is nothing wrong with your video having the same name or something close to a popular video, as long as it’s relevant.
2 – Upload new videos regularly
Upload new videos regularly, and preferably on a schedule. If your audience comes to expect a new video every Tuesday, they’ll look forward to Tuesdays! When you upload a new video, those who have subscribed to your channel will receive a notification (which helps trigger new views).
3 – Personalize video thumbnails
Create a custom video thumbnail for each video instead of letting one be randomly generated. This only makes sense.Using annotations and relevant images as custom thumbnails for your YouTube videos will increase your videos’ CTR (click through rate). A custom video thumbnail with a minor annotation will tell your users what your video is all about.
4 – Use A YouTube Intro & Outro
Your YouTube intro and outro not only helps in branding, it will make your video more entertaining.Having an intro and outro will serve your brand and offer your video a sense of professionalism. It’s like the opening theme song of a TV show.Moreover, an attractive intro will ensure that your viewers stay glued to the rest of the video.
5 – Share on regular video on social network sites
Post each of your YouTube videos on Facebook using Facebook’s native video uploader (Fact: Facebook videos now get more engagement than shared YouTube video links). Include a call-to-action within the Facebook video post to “check out my other videos on YouTube” with a link to your YouTube channel.
6 – Use keyword
Use relevant keywords in your title and description so your video has the best chance of showing up in YouTube and Google search results.
7 – Create evergreen video content as well as trending video content
Trending videos are great for getting short-term views, but your channel should also contain timeless, useful videos that your subscribers will find helpful over the long haul. These videos tend to rank well in Google search results over time, driving traffic and views over the long-haul.
8 – Optimize your video descriptions
Coming back to the SEO aspect of YouTube videos, the video description is not to be neglected.The description will not only let your videos be found in search engines, they’ll also give potential viewers an idea of what your video is about.But don’t overdo it. Having a very detailed description makes no sense because only the first few lines of your description show up when the video is initially loaded.Again, like the title, you should use your keyword in the description, and again, don’t overdo it. Don’t think you’re outsmarting the search engine by adding in your keyword 17 times. Doing this will actually hurt your chances of showing up in searches.
9 – Engage your most loyal fans
Look through your Creator Dashboard and Analytics to identify users who are most engaged with your content. Consider reaching out to them and asking them to share your videos with their fans, friends or communities.
10 – Shoot In Various Locations
I believe that shooting in various locations can lead to more interest. I understand that may not be possible or you may have a set, but try to change a background or even use a green screen. Like the cliché says, “variety is the spice of life” so mix it up with your backgrounds and locations.