Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.It is a long-term process which is mainly focused on acquiring backlinks to your webpages from the social media, authority sites and social bookmarking. Thus, in off-page optimization we are supposed to create as many quality backlinks as possible using different techniques outside the website.Off page SEO refers to techniques that can be used to increase the position of a website in the search engine results page . Many people associate off-page SEO with link building but it is not only that. Off Page SEO has to do with promotion methods, for the purpose of ranking a website higher in the search results.One of the more important sub categories within Off-page SEO is link building more specifically back linking. What many SEO experts focus on with Off-page SEO is the other sites that link back to your site. The overall idea is to get partners or other websites to link back to you. In addition to partners, you can also take efforts on your own to get links that lead to your site, like article submissions with your website’s URL in the Resource or Signature box. It is a good idea to choose websites and partners that have high page rankings because this, in turn, affects your link quality.
Search Engine Submission
It is important to submit your site’s pages to all of the major search engines (Google, Yahoo!, Bing) because even though the other engines have less traffic than Google, they still have millions of users. When you submit a URL or domain name to the search engines, it could take anywhere from two to four weeks to get indexed.Submitting sites/pages can be done manually or in an automated manner. Manual submission involves going to each of the “Add URL” pages and filling out the form fields individually. Automatic submission involves filling out information only one time; the necessary information is then used by a software program to submit to many search engines
Blog commenting is a popular online marketing strategy. By leaving thoughtful comments on a blog post, an individual or a business is able to gain exposure among that blog’s audience. Blog comments can establish an individual or a business as a thought leader in a particular industry which may lead to new business opportunities.Post comments on other blogs within the same niche as yours, which allow you to add a link in the comments section. These links can then be crawled by search engines, helping to point them towards your site. These blogs are commonly referred to as “Do-Follow” Blogs (Just like ours, where you can comment below!).
Social Networking Sites
As we all know, social media has the ability to be a major source of traffic to your site. The larger presence you build on social media, the more you can rely on steady social media traffic to your site.The most important thing it will do is guide you in creating your social media strategy and understand the elements that influence that strategy to materialize and change over time.Building social media traffic is a lot like a city planner knowing how to efficiently get traffic in and out of a city. If each roadway into a city is a different source of website visitors, your social media traffic should certainly be a pillar to your highway infrastructure.You need to sign up to the most popular social networking sites, such as; Facebook, LinkedIn, Twitter, Google+, etc., and create yourself a profile of your own. This allows you to extend your online network of contacts, to connect and interact with your friends, to share things with each other, and most importantly promote your website/blog and help build your online reputation.
Directory submission is defined as the practice of submitting your website URL and its details on the web in a directory under a particular category. This is a way which helps you to improve your link building.Backlinks to your blog are very essential. Having a safe link building profile is even more essential. I have listed a huge list of natural link building techniques in this post. Today we will discuss one more source of building safe backlink (which works post penguin update) i.e. directory submission.Link popularity is still very much a big part of SEO, especially in the early days after a site goes live, and using web directories is an excellent way to build link popularity and increase your site’s SERPs listing, provided you steer clear of link farms, or directories that prevent the indexing of their links for some reason.
Search engines love new content, and as a result, blogging is a great search engine optimization SEO tool.Blogging is one of the best ways to promote your website online! By writing a blog for your website, you give a reason for visitors to keep returning to your site and keep up to date with your latest posts. It also helps search engines to crawl your site more frequently, as they have to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages.
One of the most popular forms of online marketing used by several companies is forum marketing. As its name goes, it is a marketing strategy that uses forums as its main online platform for conducting promotions for products or services. For purposes of illustration, a guiding definition of the word ‘forum’ is rightly called for. Generally speaking, a forum is an online message board whereby participants can engage in discussion threads about a certain topic that is of common interest to them.
It is very important to read the terms and conditions of each particular forum for a basic guideline as to what is acceptable. Additionally, it is a good idea to read archived posts in order to see the guidelines in action. Failure to do so can have negative consequences, including tarnishing your site’s reputation and getting permanently banned from the community.
Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. Perhaps you have copied/published another website’s content on your site, don’t forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.
Social bookmarking is the technique to get good backlinks, huge traffic along with branding, promotion & indexing privileges. If you are an SEO or digital marketing guy, you must know about it.The main and the beautiful feature of social bookmarking sites is that other members of the website can see your saved links and can reach the particular web page from your saved bookmarks. There is huge traffic on Social bookmarking sites and thus chances are great that you will get direct referral traffic from these websites.The search engine will often list result from bookmarking sites. So if your site is bookmarked on high PR social bookmarking sites list and do-follow site, this is an extra opportunity to show up in search results. Social Bookmarking is the exercise of saving bookmarked web pages to a public website as a way to share the links with other internet users.
Image sharing is a powerful task in SEO as it helps to attract the people instantly. Image has the power to express what you are dealing with and what you want to make the people aware from it. That’s why image sharing is the finest task that has been done in SEO to increase the number of visitors towards an online business quickly.Photo-sharing services offer a range of ways to draw customers to your website and social media pages.Uploading images to photo-sharing services can improve your search engine ranking so that you appear higher in internet searches.
Having a video on your landing page or other pages can also increase your SEO ranking. The basic fact is that Google and other search engines index video thumbnails in addition to text, so having videos in your pages can boost your ranking.Video already makes up 64 percent of all internet traffic, according to Cisco’s 2014 Visual Networking Index, and it’s forecast to grow to 80 percent of all traffic by 2019. The popularity of video has spread to advertising and marketing, as well, with eMarketer estimating that $9.99 billion will be spent on online video advertising in 2017.